- differentiated marketing
- Marketing in which provision is made to meet the special needs of consumers. For example, weight watchers require diet drinks and left-handed people require left-handed scissors.
Accounting dictionary. 2014.
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differentiated marketing — multiple market segmentation 1) Marketing in which provision is made to meet the special needs of certain consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors. 2) A marketing exercise in… … Big dictionary of business and management
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